Care Skincare needed a set of photos to promote their Holiday gift campaign. They were looking for images that conveyed a luxurious “editorial” feel to be featured on their online store, social media, and PR mailings.
The shots were kept clean and minimal to coincide with their straightforward, decluttered skincare line. For the lighting we wanted to recreate the look of natural sunlight through a window - bright and elegant.
You can find more of my work from Care here.
One of my favorite Instagram partners, Mejuri, is launching a new line on Monday, October 14th! The collection is called the Menagerie Edition. Mejuri has been kind enough to gift me this beautiful pair of drop earrings to feature on my Instagram. If you look closely, the charm is of a scarab beetle, which in ancient Egyptian religion was a symbol of rebirth, spontaneous creation, and transformation. An amulet of the scarab was thought to bring good luck and protection.
When it comes to photographing Mejuri’s pieces, I have to say, it’s really hard to mess up because they are just so darn gorgeous and photogenic! For the styling and props, I really wanted to convey the collection’s seductiveness and unexpected nature (I really love that it’s a piece that’ll make you look twice and that it holds meaning.) Spicing up the final image with a film-like quality and a dreamy reflection adds that stylish je ne sais quoi Mejuri is all about.
Check out Mejuri here.
Londontown is a brand of cruelty-free nail polishes that uses a botanical formula in their products. They contacted me to create some content for them on my blog and to share my experience trying out their nail polish collection.
Their colors are absolutely gorgeous. I definitely wanted to capture that vibrancy and to portray the brand’s modern sophistication and style. Londontown emphasizes their use of natural, floral ingredients (a family recipe that goes back to a garden in Radlett, England) to restore dry, brittle nails. Their story is so deeply embedded into their brand that I wanted to somehow incorporate that narrative into my photographs—a nod, if you will, to the English flowers that make this brand so special. That’s how the idea of cutout paper flowers came to me as a backdrop for showcasing the collection they gave me.
You can read my full post on Londontown here: http://www.cutandchic.com/londontown-lakur-nail-polish/