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joanna go photography

Latest Project: Londontown Nail Polish

Londontown is a brand of cruelty-free nail polishes that uses a botanical formula in their products. They contacted me to create some content for them on my blog and to share my experience trying out their nail polish collection. 

Their colors are absolutely gorgeous. I definitely wanted to capture that vibrancy and to portray the brand’s modern sophistication and style. Londontown emphasizes their use of natural, floral ingredients (a family recipe that goes back to a garden in Radlett, England) to restore dry, brittle nails. Their story is so deeply embedded into their brand that I wanted to somehow incorporate that narrative into my photographs—a nod, if you will, to the English flowers that make this brand so special. That’s how the idea of cutout paper flowers came to me as a backdrop for showcasing the collection they gave me. 

You can read my full post on Londontown here: